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Green Friday: Redefining Online Shopping for a Sustainable Future


Carbon Neutral


October 2023

In a world dominated by fast fashion and incessant consumerism, where Black Friday often symbolises excess and environmental concerns, Green Friday emerges as a beacon of hope and responsibility. This sustainability-focused online shopping platform seeks to disrupt consumerism on behalf of our planet, offering consumers a more conscious and eco-friendlier alternative. In the run up to this year’s event we sat down the people behind Green Friday to discover what inspired it, what its mission is, and how it’s transforming the way we shop online.

What is Green Friday?

In 2022, Green Friday became Australia’s first sustainability-focused 4-day online shopping event, celebrating brands committed to sustainability, re-commerce, and the circular economy. In 2023, it has evolved into a year-round movement, featuring informative sustainability content, exclusive events, and curated newsletters.

Green Friday offers year-round brand pages, sustainability content, and a newsletter called “Green Friday, Buy Better,” providing access to sustainability-focused deals and educational content. More green events are on the horizon, ensuring sustainable choices are always at your fingertips.

Not all brands can join the Green Friday movement. The platform collaborates with brands dedicated to sustainability and transparency. Brands must complete a sustainability framework, and their answers are publicly accessible on their brand pages. This transparency empowers consumers to support brands that align with their values.

The initial idea for Green Friday sprouted from the ethos of its parent company, which is dedicated to disrupting consumerism and fostering sustainability. With the urgency of the climate crisis, the need for sustainable alternatives in the retail sector became paramount. Green Friday was born out of this necessity, aiming to redefine the way Australians shop by prioritising sustainability, re-commerce, and the circular economy.

Encouraging Mindful Shopping

Green Friday encourages shoppers to be mindful of their choices and invest time in understanding the brands behind the products they buy. This approach goes beyond just offering deals; it empowers consumers to make informed decisions based on their values. The platform provides brand pages and sustainability frameworks that offer insights into the environmental and ethical practices of participating businesses.

Supporting Environmental Consciousness

Green Friday operates as Australia’s only sustainability-focused online sales event. It showcases brands that are committed to making substantial strides towards a sustainable future for our planet. This unique approach sets Green Friday apart from traditional online retailers, emphasising eco-friendly options and ethical consumption.

The environmental impact of online shopping is undeniable. However, Green Friday aims to mitigate this impact by highlighting businesses that have adopted eco-friendly practices and by promoting products and services that align with sustainability goals. It serves as a platform to learn about innovative companies working to reduce the carbon footprint of e-commerce.

Green Friday maintains strict criteria for brands and products to ensure alignment with ethical standards and values. All offerings undergo a review process, and brands are required to adhere to guidelines that reflect their commitment to sustainability and ethical practices.

Success Stories and Positive Impacts

Green Friday has witnessed numerous success stories, from small businesses to major sustainability-focused brands. For instance, Pottery For The Planet experienced a remarkable 45% conversion rate during the World Environment Day event, while service-based brands like HUMII forged over 100 new relationships with Green Friday businesses, benefiting from detailed Green Score Reports.

The vision for Green Friday extends beyond the annual event. The ultimate goal is to transform the internet into a year-round sustainable marketplace. The platform aims to educate, inspire, and promote sustainable choices throughout the year, making environmental responsibility a continuous commitment.

The event also recognises the importance of accessible online shopping. To balance convenience with environmental responsibility, it advocates for mindful choices. Through brand pages, sustainability frameworks, and events, Green Friday empowers consumers to shop for great deals while remaining conscious of their impact on the planet.

Giving Back to the Planet

Green Friday not only talks the talk but walks the walk. It partners with organisations pioneering sustainable retail initiatives, including Good360, 1% for the Planet, and not least ourselves, here at Carbon Neutral, supporting projects that benefit both people and the planet.

If you’re a brand or retailer on a sustainability journey, Green Friday invites you to join the movement in 2023. By aligning your products or services with sustainability, you can become part of the solution and showcase your commitment to a greener future.

Green Friday isn’t just a shopping event; it’s a movement to redefine the way we consume and promote a sustainable, eco-conscious future. By prioritising brands and products that align with environmental and ethical values, Green Friday empowers consumers to make responsible choices while enjoying great deals.

As we embark on this journey toward a more sustainable online shopping experience, Green Friday leads the way, inspiring change, and making sustainability accessible year-round. Join the movement, and together, we can create a better future for our planet.

Since 2021, Green Friday has planted 800 trees through our Plant-a-Tree program to improve biodiversity in degraded farmland.


Green Friday


Green Friday

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